Aside from media revenues and ticketing revenues, one of the main sources of income for National Basketball Association (NBA) franchises is securing sponsorship deals for their kits and naming rights for their arenas. The Toronto Raptors signed an arena naming rights deal in 2018 which runs until 2038 and is worth 30 million U.S. dollars each year.
Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020
(in million U.S. dollars)
* The Pacers' deal was worth 2 million U.S. dollars a year but expired in July 2019. The naming rights have been retained until a new deal is found.
** The Miami-Dade County is paying the Heat 2 million U.S. dollars a year after failing to find a new sponsor for the venue when American Airlines' contract expired in 2019.
The New York Knicks, the Phoenix Suns, and Utah Jazz have no deals for arena stadium rights.
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SportsPro. (December 21, 2020). Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/
SportsPro. "Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars)." Chart. December 21, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/
SportsPro. (2020). Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/
SportsPro. "Value of Arena Naming Rights Deals of National Basketball Association (Nba) Franchises as of December 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 21 Dec 2020, https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/
SportsPro, Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/ (last visited December 22, 2024)
Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars) [Graph], SportsPro, December 21, 2020. [Online]. Available: https://www.statista.com/statistics/1224554/nba-arena-naming-rights-deals/
