Purchase method preference among online shoppers in Indonesia 2020, by SES

Published by Hanadian Nurhayati-Wolff, Nov 9, 2024
A survey on e-commerce found that approximately 71 percent of upper class Indonesian respondents preferred to shop online as of the fourth quarter of 2020. Meanwhile, the preference to shop online among lower-middle class respondents was approximately three percent lower.

Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status)

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Release date

February 2021

Region

Indonesia

Survey time period

Q3 2020 to Q4 2020

Number of respondents

1,493 respondents

Special properties

Among respondents who shopped during the 2nd semester of 2020

Method of interview

Questionnaire

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Overview

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