A survey on e-commerce found that approximately 71 percent of upper class Indonesian respondents preferred to shop online as of the fourth quarter of 2020. Meanwhile, the preference to shop online among lower-middle class respondents was approximately three percent lower.
Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES
(socioeconomic status)
Characteristic
Online shopping
In-store shopping
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JakPat. (February 2, 2021). Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/
JakPat. "Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status) ." Chart. February 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/
JakPat. (2021). Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status) . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/
JakPat. "Purchase Method Preference among Online Shoppers in Indonesia as of 4th Quarter 2020, by Ses (Socioeconomic Status) ." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/
JakPat, Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status) Statista, https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/ (last visited July 22, 2024)
Purchase method preference among online shoppers in Indonesia as of 4th quarter 2020, by SES (socioeconomic status) [Graph], JakPat, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1224093/indonesia-purchase-method-preference-by-ses/