According to a survey of internet users in the Netherlands, WhatsApp was the most popular platform for users in the country during the third quarter of 2023. Almost 85.3 percent of Dutch online users stated that they had accessed the messenger in the past month. Overall, Facebook and Instagram ranked second and third, with 69.8 percent and 62.5 percent, respectively. Additionally, only 15.7 percent of internet users in the Netherlands used social media app iMessage.
Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach
Characteristic
Share of respondents
WhatsApp
85.3%
Facebook
69.8%
Instagram
62.5%
Facebook Messenger
43.7%
TikTok
37.5%
LinkedIn
35.5%
Pinterest
33%
Snapchat
31.1%
X (Twitter)
28.9%
IMessage
15.7%
Created with Highcharts 7.2.2Share of respondentsWhatsAppFacebookInstagramFacebook MessengerTikTokLinkedInPinterestSnapchatX (Twitter)IMessage
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, und DataReportal, und Meltwater. "Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach." Chart. February 22, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, DataReportal, Meltwater. (2024). Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Media Platforms in The Netherlands as of 3rd Quarter 2023, by Usage Reach." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social & DataReportal & Meltwater, Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach Statista, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/ (last visited April 18, 2025)
Most popular social media platforms in the Netherlands as of 3rd quarter 2023, by usage reach [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
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