A survey on e-commerce conducted in Indonesia found that promotional programs and ease of use were the leading factors to consider when choosing an e-commerce website, as stated by around 91 and 76 percent of respondents, respectively. E-commerce has gained popularity among Indonesian consumers during the coronavirus (COVID-19) pandemic.
The rise of e-commerce in Indonesia
The coronavirus (COVID-19) pandemic has shown that traditional and modern trade remained the most preferred purchasing channels among Indonesian consumers. However, as of a recent survey finding, the pandemic has also sparked increased use of online channels, which in turn led to the growth of retail e-commerce revenue. Convenience and avoiding the spread of COVID-19 were among the leading reasons for shopping online.
New shopping habit during the COVID-19 pandemic
The coronavirus (COVID-19) pandemic has not only fueled the growth of e-commerce usage but has also encouraged Indonesian consumers to combine both online and offline shopping methods. A recent study revealed that some consumers would do online research before purchasing a product in a physical store, or vice versa. In addition, they planned to continue doing so even after the coronavirus (COVID-19) pandemic.
Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020
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Share of respondents
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JakPat. (February 2, 2021). Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/
JakPat. "Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020." Chart. February 2, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/
JakPat. (2021). Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/
JakPat. "Factors to Consider When Choosing E-commerce Websites among Online Shoppers in Indonesia as of 4th Quarter 2020." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/
JakPat, Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020 Statista, https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/ (last visited August 24, 2024)
Factors to consider when choosing e-commerce websites among online shoppers in Indonesia as of 4th quarter 2020 [Graph], JakPat, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1224086/indonesia-factors-to-consider-when-choosing-e-commerce/