Average spend on Valentine's Day gifts worldwide 2021, by gender

When buying Valentine's Day gifts for one's partner, shoppers like to spend different amounts depending on gender and the country of origin: in 2021, for instance, male consumers in the United Kingdom were planning to spend about 115 euros on average, while women's spending intentions amounted to an estimated 75 euros. In contrast, both male and female shoppers in Canada were planning to spend an average of 55 euros each on gifts. In most of the selected countries, men spent a little more money on presents for the romantic day than women.