CTV ad fraud in the U.S. Q3 2023

Published by
Michele Majidi,
Jun 10, 2024
In the third quarter of 2023, 15 percent of traffic to connected TV programmatic advertising was invalid in the United States. Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.

Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023

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Release date

November 2023

Region

United States

Survey time period

Q3 2023

Supplementary notes

* Figure for "valid" calculated by Statista.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

16

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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