In the third quarter of 2023, 15 percent of traffic to connected TV programmatic advertising was invalid in the United States. Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023
Characteristic
Share of traffic
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Statista. (November 9, 2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023." Chart. November 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. (2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid in The United States in 3rd Quarter 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista, Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/ (last visited July 22, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 [Graph], Statista, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/