According to a survey conducted in February 2021 in Japan, almost 90 percent of respondents stated that they commonly look up products and services after obtaining information on them through media. Around half claimed that they would make purchases after seeing something advertised in media.
Most common actions taken after obtaining product and service information through media in Japan as of February 2021
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Share of respondents
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Neo Marketing. (March 18, 2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. "Most common actions taken after obtaining product and service information through media in Japan as of February 2021." Chart. March 18, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. (2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. "Most Common Actions Taken after Obtaining Product and Service Information through Media in Japan as of February 2021." Statista, Statista Inc., 18 Mar 2021, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing, Most common actions taken after obtaining product and service information through media in Japan as of February 2021 Statista, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/ (last visited July 22, 2024)
Most common actions taken after obtaining product and service information through media in Japan as of February 2021 [Graph], Neo Marketing, March 18, 2021. [Online]. Available: https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/