Connected TV programmatic advertising household reach in the U.S. 2022-2023

Published by
Michele Majidi,
Jun 10, 2024
In the third quarter of 2023, 99 percent of internet-connected U.S. households were reachable via connected TV programmatic advertising. The spending on this type of advertising was forecast to stand at 8.88 billion U.S. dollars in the United States that year.

Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States from the 1st quarter 2022 to the 3rd quarter 2023

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Release date

November 2023

Region

United States

Survey time period

Q1 2022, H2 2022, Q3 2023

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

18

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Statistics

Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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