Share of marketing budgets devoted to socials in the U.S. 2024, by economic sector

Published by Statista Research Department, Dec 10, 2024

A September 2024 survey among marketing leaders at for-profit companies in the United States revealed that business-to-consumer (B2C) product companies allocated, on average, 18.6 percent of their marketing budgets to social media marketing. The average share among business-to-business (B2B) product brands stood below eight percent.

Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of September 2024, by economic sector

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Release date

November 2024

Region

United States

Survey time period

September 4 to 25, 2024

Number of respondents

260 respondents

Special properties

among marketing leaders at for-profit companies

Supplementary notes

The source does not specify the type of the survey.

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