During a September 2024 survey among marketing leaders at for-profit companies in the United States, respondents reported allocating, on average, 12.1 percent of their budgets to social media marketing, up from 11 percent at the beginning of that year. They also projected that social media would account for over 19 percent of their companies' marketing budget within five years.
Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029
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The CMO Survey. (November 12, 2024). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029." Chart. November 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. (2024). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Percentage of Marketing Budgets Allocated to Social Media Marketing According to Chief Marketing Officers (Cmos) in The United States from 2021 to 2029." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey, Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029 Statista, https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/ (last visited December 22, 2024)
Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2029 [Graph], The CMO Survey, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1223663/social-media-marketing-budget-share-usa/
