Main reasons to further invest in e-commerce in the U.S. 2020
In 2020, a survey found out why U.S. manufacturers were choosing to invest even more in B2B e-commerce. Most pointed out that the reason behind their choice was to improve customer experience, with a 38 percent share of total answers. A close second reason was to grow revenue which scored 33 percent, while 29 percent of the answers were motivated by the need to replace existing e-commerce solutions.
