During a survey conducted among marketing professionals from the United States in January 2021, 32.5 percent of respondents stated that they believed that the contribution of digital marketing to their company's performance was very high.
Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021
Question: To what degree has the use of digital marketing contributed to your company's performance during the last year?
According to the source, 1 means ''not at all' and 7 means 'very highly'.
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The CMO Survey. (February 24, 2021). Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/
The CMO Survey. "Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021." Chart. February 24, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/
The CMO Survey. (2021). Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/
The CMO Survey. "Digital Marketing Contribution to Companies' Performance According to Cmos in The United States as of January 2021." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/
The CMO Survey, Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021 Statista, https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/ (last visited December 27, 2024)
Digital marketing contribution to companies' performance according to CMOs in the United States as of January 2021 [Graph], The CMO Survey, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1223580/marketing-contribution-business-performance-usa/
