During a survey conducted among marketing professionals from the United States in January 2021, the average trust towards brands in the B2C product sector stood at 7.76 points out of 10, whereas for B2B products at 7.94 out of 10.
Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector
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Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector
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Question: For this market, how much costumers trust your brand?
According to the source, 1 means 'significantly below industry average' and 10 means 'significantly above industry average'.
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The CMO Survey. (February 24, 2021). Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1223551/trust-brands-sector-usa/
The CMO Survey. "Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector." Chart. February 24, 2021. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1223551/trust-brands-sector-usa/
The CMO Survey. (2021). Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1223551/trust-brands-sector-usa/
The CMO Survey. "Level of Trust towards Brand According to Cmos in The United States in 2021, by Primary Economic Sector." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1223551/trust-brands-sector-usa/
The CMO Survey, Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector Statista, https://www.statista.com/statistics/1223551/trust-brands-sector-usa/ (last visited April 18, 2025)
Level of trust towards brand according to CMOs in the United States in 2021, by primary economic sector [Graph], The CMO Survey, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1223551/trust-brands-sector-usa/
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