In the United States, nearly 60 percent of people who are likely to subscribe to the new subscription video-on-demand service Paramount+ were male, according to a survey from February 2021. By comparison, Amazon Prime Video was more popular among women, as 53 percent of female respondents stating to subscribe to the VOD platform.
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender
Characteristic
Male
Female
Amazon Prime Video
47%
53%
Apple TV+
57%
43%
CBS All Access
65%
35%
Discovery+
62%
38%
Disney+
52%
48%
HBO Max
61%
39%
Hulu
48%
52%
Netflix
48%
52%
Paramount+*
59%
41%
Peacock**
48%
42%
Showtime
55%
45%
Created with Highcharts 7.2.2Share of respondents47%47%57%57%65%65%62%62%52%52%61%61%48%48%48%48%59%59%48%48%55%55%53%53%43%43%35%35%38%38%48%48%39%39%52%52%52%52%41%41%42%42%45%45%MaleFemaleAmazon PrimeVideoApple TV+CBS All AccessDiscovery+Disney+HBO MaxHuluNetflixParamount+*Peacock**Showtime
0%25%50%75%100%125%
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* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.
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Morning Consult. (March 1, 2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of video-on-demand subscribers in the United States as of February 2021, by gender." Chart. March 1, 2021. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. (2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of Video-on-demand Subscribers in The United States as of February 2021, by Gender." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult, Distribution of video-on-demand subscribers in the United States as of February 2021, by gender Statista, https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/ (last visited February 18, 2025)
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph], Morning Consult, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
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