Distribution of VOD subscribers in the U.S. 2021, by gender

Distribution of video-on-demand subscribers in the United States as of February 2021, by gender

CharacteristicMaleFemale
Amazon Prime Video 47% 53%
Apple TV+ 57% 43%
CBS All Access 65% 35%
Discovery+ 62% 38%
Disney+ 52% 48%
HBO Max 61% 39%
Hulu 48% 52%
Netflix 48% 52%
Paramount+* 59% 41%
Peacock** 48% 42%
Showtime 55% 45%
Created with Highcharts 7.2.2Share of respondents47%47%57%57%65%65%62%62%52%52%61%61%48%48%48%48%59%59%48%48%55%55%53%53%43%43%35%35%38%38%48%48%39%39%52%52%52%52%41%41%42%42%45%45%MaleFemaleAmazon PrimeVideoApple TV+CBS All AccessDiscovery+Disney+HBO MaxHuluNetflixParamount+*Peacock**Showtime
0%25%50%75%100%125%
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Sources

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Release date

March 2021

Region

United States

Survey time period

February 18 to 21, 2021

Number of respondents

192-1,205

Age group

18 years and older

Special properties

respondents who subscribe to each platform

Supplementary notes

* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.

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Overview

4

Segments

6

Platforms

5

Consumer behavior

6

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