According to the results of a 2020 survey, online shopping via social media gained popularity among purchasers in Hong Kong, Macao, and Taiwan. Respectively, 43 percent and 30 percent of respondents in Hong Kong and Taiwan made greater use of social media for online shopping. Meanwhile, nearly one-third of the respondents in Macao said they had never shopped via social media platforms.
Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020
Characteristic
Never used
Stopped using
Decreased use
Stayed the same
Increased
Used this platform for the first time
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According to the source, the survey was conducted with 1,600 consumers living in Hong Kong, Macao and Taiwan.
For Hong Kong and Taiwan, the surveys were done using online access panels, whereas in Macao, interviews were conducted face-to-face, via street intercepts.
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Visa Inc.. (December 10, 2020). Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. "Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020." Chart. December 10, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. (2020). Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc.. "Share of Consumers Who Changed Their Usage of Social Media for Online Shopping during Coronavirus Covid-19 in Hong Kong, Macao, and Taiwan as of August 2020." Statista, Statista Inc., 10 Dec 2020, https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
Visa Inc., Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 Statista, https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/ (last visited July 22, 2024)
Share of consumers who changed their usage of social media for online shopping during coronavirus COVID-19 in Hong Kong, Macao, and Taiwan as of August 2020 [Graph], Visa Inc., December 10, 2020. [Online]. Available: https://www.statista.com/statistics/1222862/hong-kong-macao-taiwan-changes-in-usage-of-social-media-during-covid/
