In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that 10.1 percent of online marketing budgets was allocated to social advertising. A further 9.8 percent was devoted to search, while digital display advertising accounted for 9.3 percent of online marketing budgets.
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel
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Gartner. (June 9, 2022). Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel." Chart. June 9, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. (2022). Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of Budgets Allocated to Online Marketing According to Cmos Worldwide as of March 2022, by Channel." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
Gartner, Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel Statista, https://www.statista.com/statistics/1222784/marketing-budget-share-channel/ (last visited December 25, 2024)
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel [Graph], Gartner, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1222784/marketing-budget-share-channel/
