Increase in online shopping during COVID-19 in Taiwan 2020, by category

Published by
Yihan Ma,
Dec 20, 2024
A survey conducted in 2020 among 800 consumers in Taiwan showed that spending on meal delivery and fresh produce and meats increased in terms of both frequency and amount. Well over half of the respondents spent more and more frequently on these two categories. Other segments, such as health and wellness, daily groceries, and digital content, also profited from increased online sales during COVID-19 restrictions.

Share of consumers who increased their online shopping frequency and amount during coronavirus COVID-19 in Taiwan in 2020, by category

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Release date

December 2020

Region

Taiwan

Survey time period

August 2020

Number of respondents

800 respondents

Age group

18-55 years

Method of interview

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