Programmatic trading models used worldwide 2020

Published by Statista Research Department, Jan 6, 2023
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 74 percent stated that they used an agency trading desk (ATD) whereas 71 percent said they used an independent trading desk (ITD or DSP); 84 percent said they utilized an in-house 'brand trading desk' or a 'hybrid' model.

Programmatic trading models used by marketers worldwide as of 1st quarter 2020

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Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "What is your current programmatic trading model?"

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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