During a late 2023 survey carried out among programmatic advertising teams from the United States, 28 percent of respondents stated their companies already had a working addressable cookieless solution; 55 percent said that such solution had been presented but they lack either scale and accuracy or adoption.
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023
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MarketingCharts. (February 22, 2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023." Chart. February 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. (2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in Finding a Solution That Enables Audience Targeting in Cookieless Environments among Programmatic Teams The United States by The End of 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts, Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 Statista, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/ (last visited December 21, 2024)
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph], MarketingCharts, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
