During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 63 of respondents stated that they thought the deprecation of third-party cookies would result in little or no improvement in consumers’ control of personal data. Additionally, 50 percent said they believed privacy concerns would persist.
Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020
among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries
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Epsilon. (October 27, 2020). Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. "Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020." Chart. October 27, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. (2020). Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon. "Perceived Impact of The Deprecation of Third-party Cookies on Consumers According to Marketers in The United States as of September 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
Epsilon, Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 Statista, https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/ (last visited November 19, 2024)
Perceived impact of the deprecation of third-party cookies on consumers according to marketers in the United States as of September 2020 [Graph], Epsilon, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1222303/impact-third-party-cookies-depreciation-consumers-usa/
