During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 69 of respondents stated that they believed the elimination of third-party cookies and Apple's ID for Advertisers (IDFA) would have greater impact than the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Additionally, 83 percent anticipated moderate to significant impact on their digital advertising efforts.
Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020
among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries
Method of interview
Online survey
Supplementary notes
Original question: "What steps are being taken to address these impacts?"
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Epsilon. (October 27, 2020). Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. "Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020." Chart. October 27, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. (2020). Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon. "Perceived Impact of The Deprecation of Third-party Cookies on The Digital Advertising Industry According to Marketers in The United States as of September 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
Epsilon, Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 Statista, https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/ (last visited December 21, 2024)
Perceived impact of the deprecation of third-party cookies on the digital advertising industry according to marketers in the United States as of September 2020 [Graph], Epsilon, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1222265/impact-third-party-cookies-depreciation-usa/
