As surveyed in Vietnam in 2020, 91 percent of Vietnamese respondents stated that they preferred to purchase mobile phones and digital gadgets at modern trade channels. Meanwhile, around four percent of them indicated their preference for e-commerce and online channels for buying audio and video electronics products.
Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category
Characteristic
Traditional trade
Modern trade
E-commerce/ online
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Deloitte. (March 3, 2021). Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/
Deloitte. "Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category." Chart. March 3, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/
Deloitte. (2021). Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/
Deloitte. "Preference of Retail Trade Channels for Consumer Electronics among Consumers in Vietnam in 2020, by Category." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/
Deloitte, Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category Statista, https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/ (last visited August 25, 2024)
Preference of retail trade channels for consumer electronics among consumers in Vietnam in 2020, by category [Graph], Deloitte, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/1222263/vietnam-channel-preferences-for-purchasing-consumer-electronics-by-category/