In 2020, more than 90 percent of Chinese consumers purchased laojiu (aged distilled spirit) because of its taste. About 78 percent of alcohol consumers chose to buy laojiu because it's healthier than common baijiu.
Most important reasons for Chinese consumers to buy aged baijiu in China in 2020
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor, and is a strong distilled spirit, here it refers to 65 percent alcohol by volume.
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199IT. (March 16, 2021). Most important reasons for Chinese consumers to buy aged baijiu in China in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/
199IT. "Most important reasons for Chinese consumers to buy aged baijiu in China in 2020." Chart. March 16, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/
199IT. (2021). Most important reasons for Chinese consumers to buy aged baijiu in China in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/
199IT. "Most Important Reasons for Chinese Consumers to Buy Aged Baijiu in China in 2020." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/
199IT, Most important reasons for Chinese consumers to buy aged baijiu in China in 2020 Statista, https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/ (last visited December 22, 2024)
Most important reasons for Chinese consumers to buy aged baijiu in China in 2020 [Graph], 199IT, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/1222079/china-reasons-for-purchasing-aged-baijiu/
