In 2019, around half of young baijiu consumers in China said the most appealing factor was the popularity of the product. In addition to that, nearly 40 percent of young baijiu consumers looked for innovative packaging when making their purchasing decision.
Major criteria for purchasing baijiu among young consumers in China in 2019
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor, and is a strong distilled spirit, here it refers to 65 percent alcohol by volume.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (mouse0232.cn). (February 28, 2020). Major criteria for purchasing baijiu among young consumers in China in 2019 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). "Major criteria for purchasing baijiu among young consumers in China in 2019." Chart. February 28, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). (2020). Major criteria for purchasing baijiu among young consumers in China in 2019. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). "Major Criteria for Purchasing Baijiu among Young Consumers in China in 2019." Statista, Statista Inc., 28 Feb 2020, https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn), Major criteria for purchasing baijiu among young consumers in China in 2019 Statista, https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/ (last visited December 26, 2024)
Major criteria for purchasing baijiu among young consumers in China in 2019 [Graph], Website (mouse0232.cn), February 28, 2020. [Online]. Available: https://www.statista.com/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
