Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 67.3 of respondents stated their organization was building a customer data platform (CDP) as a countermeasure to the process of phasing out of third-party cookies announced by Google and Apple; 61.9 percent of respondents said they were developing a first-party data strategy.

Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020

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Release date

October 2020

Region

United States

Survey time period

August 26 to September 15, 2020

Number of respondents

259 respondents

Special properties

among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries

Method of interview

Online survey

Supplementary notes

Original question: "What steps are being taken to address these impacts?"

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Overview

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Solutions

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Impact

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Spotlight: United Kingdom

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Spotlight: United States

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