In the United States, nearly 60 percent of people who are likely to subscribe to the new subscription video-on-demand service Paramount+ were male, according to a survey from February 2021. By comparison, Amazon Prime Video was more popular among women, as 53 percent of female respondents stating to subscribe to the VOD platform.
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender
* Paramont+ subscribers stated that they are likely to subscribe.
** The source does not provide any information regarding missing percentage points to 100 percent.
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Morning Consult. (March 1, 2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of video-on-demand subscribers in the United States as of February 2021, by gender." Chart. March 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. (2021). Distribution of video-on-demand subscribers in the United States as of February 2021, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult. "Distribution of Video-on-demand Subscribers in The United States as of February 2021, by Gender." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
Morning Consult, Distribution of video-on-demand subscribers in the United States as of February 2021, by gender Statista, https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/ (last visited July 22, 2024)
Distribution of video-on-demand subscribers in the United States as of February 2021, by gender [Graph], Morning Consult, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1221510/distribution-of-vod-subscribers-by-gender-us/
