In 2021, 7.3 percent of digital advertising impressions bought programmatically worldwide did not comply with clients' specified setting. In case of ads bough direct from the publishers, the share stood at 7.4 percent.
Digital advertising brand suitability violation rate in 2021, by purchase method
Characteristic
Brand suitability rate
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DoubleVerify. (July 20, 2021). Digital advertising brand suitability violation rate in 2021, by purchase method [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital advertising brand suitability violation rate in 2021, by purchase method." Chart. July 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. (2021). Digital advertising brand suitability violation rate in 2021, by purchase method. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify. "Digital Advertising Brand Suitability Violation Rate in 2021, by Purchase Method." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/
DoubleVerify, Digital advertising brand suitability violation rate in 2021, by purchase method Statista, https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/ (last visited July 22, 2024)
Digital advertising brand suitability violation rate in 2021, by purchase method [Graph], DoubleVerify, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/1221497/programmatic-ads-brands-suitability-violation-rate/