Programmatic ads brands suitability violation rate worldwide 2021

Published by Statista Research Department, Feb 15, 2023
In 2021, 7.3 percent of digital advertising impressions bought programmatically worldwide did not comply with clients' specified setting. In case of ads bough direct from the publishers, the share stood at 7.4 percent.

Digital advertising brand suitability violation rate in 2021, by purchase method

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Release date

July 2021

Region

Worldwide

Survey time period

2020

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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