CTV ad spend growth in EMEA 2019-2021
In the first half of 2021, open programmatic connected TV (CTV) advertising in the Europe, Middle East, and Africa (EMEA) region increased by 140 percent compared to the value recorded in 2019.
Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Connected TV advertising in the United States
Overview
4
- Premium Statistic Number of connected TV households in the U.S. 2019-2027
- Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
- Premium Statistic Connected TV viewers in the U.S. 2023, by age group
- Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023
Advertising spending
5
- Premium Statistic Digital video ad spend in the U.S. 2023, by type
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Market leaders
3
Marketer usage
6
- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
- Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
Consumer insights
6
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
- Premium Statistic CTV ad fraud in the U.S. Q3 2023
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
- Premium Statistic Top ad preferences of CTV users in the U.S. 2024
- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Further Content: You might find this interesting as well
Statistics
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Pixalate. (December 2, 2021). Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. "Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019)." Chart. December 2, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. (2021). Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. "Change in Open Programmatic Connected Tv (Ctv) Advertising Spending in The Europe, Middle East, and Africa (Emea) Region from 1st Half 2019 to 1st Half 2021 (Indexed to 2019)." Statista, Statista Inc., 2 Dec 2021, https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate, Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019) Statista, https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/ (last visited December 22, 2024)
Change in open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (indexed to 2019) [Graph], Pixalate, December 2, 2021. [Online]. Available: https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/