Mobile AR active users worldwide 2023, by platform

Published by
Thomas Alsop,
May 19, 2024
In 2023, visual search users were the biggest contributor toward the total number of mobile augmented reality (AR) users worldwide, with 912 million active users through this method. Other notable mobile AR platforms include Meta AR, Snap Lenses, and TikTok AR.

Mobile augmented reality (AR) active users worldwide in 2023, by platform (in millions)

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Release date

July 2023

Region

Worldwide

Survey time period

2023

Supplementary notes

* Includes Instagram and Messenger.
** Includes iPad.

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Overview

4

Augmented reality (AR)

6

Virtual reality (VR)

7

VR headsets

5

Further related statistics

14

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