During a 2021 survey carried out among agency and in-house marketing professionals, 31 percent of respondents stated that at their organization, podcast advertising was funded using a dedicated podcast budget; 28 percent said podcast ads were paid from the innovation or test and learn budgets.
Budgets used to fund podcast advertising according to marketers in the United States as of August 2021
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Branding in Asia Magazine. (April 29, 2022). Budgets used to fund podcast advertising according to marketers in the United States as of August 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/
Branding in Asia Magazine. "Budgets used to fund podcast advertising according to marketers in the United States as of August 2021." Chart. April 29, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/
Branding in Asia Magazine. (2022). Budgets used to fund podcast advertising according to marketers in the United States as of August 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/
Branding in Asia Magazine. "Budgets Used to Fund Podcast Advertising According to Marketers in The United States as of August 2021." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/
Branding in Asia Magazine, Budgets used to fund podcast advertising according to marketers in the United States as of August 2021 Statista, https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/ (last visited October 02, 2024)
Budgets used to fund podcast advertising according to marketers in the United States as of August 2021 [Graph], Branding in Asia Magazine, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/1221433/budget-podcast-advertising-usa/