In 2020, around 32.4 percent of the value of make-up products came from e-commerce in urban areas of Vietnam, indicating an increase in e-commerce value share of more than ten percent from 2018. Meanwhile, the e-commerce value share of female skincare products was at 25 percent that year.
Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category
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Kantar Worldpanel. (March 8, 2021). Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category [Graph]. In Statista. Retrieved January 01, 2025, from https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/
Kantar Worldpanel. "Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category." Chart. March 8, 2021. Statista. Accessed January 01, 2025. https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/
Kantar Worldpanel. (2021). Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category. Statista. Statista Inc.. Accessed: January 01, 2025. https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/
Kantar Worldpanel. "Value Share of E-commerce of Personal Care Products among Urban Consumers in Vietnam from 2018 to 2020, by Category." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/
Kantar Worldpanel, Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category Statista, https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/ (last visited January 01, 2025)
Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category [Graph], Kantar Worldpanel, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1221430/vietnam-e-commerce-value-share-of-personal-care-products-in-urban-areas-by-category/
