Companies offering ultra-fast delivery have had growing popularity since the COVID-19 pandemic. Yet, one of the main challenges quick commerce startups face is reaching profitability. According to a study, to achieve this goal, European e-commerce startups would have to double the size of their baskets and quadruple the volume of their orders. This means these businesses would need to make at least 1,500 deliveries per day, and the average value of each purchase would need to be in the range of 30 euros to reach an EBIT of four percent to six percent per order.
Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario
The source specifies: "EBIT percentages are estimates based on revenue=basket value + price markup + delivery fees; costs including COGs (65 percent); supply chain costs including wastage, unit costs-picking, delivery, dark store rent + refurbishment; customer acquisition costs; fixed costs=marketing, tech, G&A, customer service, this model does not include supplier financing."
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Bain & Company. (October 22, 2021). Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/
Bain & Company. "Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario." Chart. October 22, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/
Bain & Company. (2021). Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/
Bain & Company. "Strategies European Quick-commerce Startups Need to Follow to Become Profitable as of 2021, by Scenario." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/
Bain & Company, Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario Statista, https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/ (last visited December 21, 2024)
Strategies European quick-commerce startups need to follow to become profitable as of 2021, by scenario [Graph], Bain & Company, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1221417/profitability-strategies-european-q-commerce-startups-by-scenario/
