Attitudes towards small brands in Latin America 2022

Published by
Julia Faria,
Mar 12, 2024
During a 2022 survey carried out in Latin America, 49 percent of responding consumers stated they preferred buying locally made products from small businesses in their area. However, 91 percent said they felt that functional reasons like availability, quality, and value for money were of utmost importance when making their purchasing decisions.

Attitudes towards small brands in Latin America as of July 2022

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Release date

July 2022

Region

LAC

Survey time period

as of July 2022

Supplementary notes

The source does not provide information about the methodology of the survey. The date provided is the release date.

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