During a 2021 survey carried out among U.S. marketers and agencies, 76 percent of respondents stated they were (very or moderately) concerned that their advertising budgets were funding harmful activity through high-velocity misinformation on broad consumer platforms, such as social media.
Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021
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Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021
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Original question: "How concerned are you that your company's/clients' media budgets may be inadvertently funding harmful activity or 'bad actors' through each of the following ways?"
The source does not specify the type of the survey or the number of respondents.
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Advertiser Perceptions. (December 14, 2021). Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. "Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021." Chart. December 14, 2021. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. (2021). Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. "Level of Concern regarding Advertising Budgets Funding Harmful Activity through Selected Means among Marketers and Agencies in The United States in 2nd Half 2021." Statista, Statista Inc., 14 Dec 2021, https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions, Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 Statista, https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/ (last visited March 14, 2025)
Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 [Graph], Advertiser Perceptions, December 14, 2021. [Online]. Available: https://www.statista.com/statistics/1221381/concern-advertising-budget-fund-harmful-activity/
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