Programmatic ad fraud rate worldwide 2021

Published by Statista Research Department, Sep 20, 2023
In 2021, there was no difference between the fraud/sophisticated invalid traffic rates of programmatically bought digital ads and these bought directly from publishers. Both rates stood at 1.4 percent.

Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2021, by purchase method

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Release date

July 2021

Region

Worldwide

Survey time period

2021

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Digital advertising in the Middle East and North AfricaSmartphone market in MENAE-commerce in the United Arab EmiratesE-commerce in Saudi ArabiaMobile internet usage in MENA
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