In 2021, 44 percent of connected TV advertising fraud instances were violations generated by bots; site and app fraud violations accounted for five percent of all instances. The 2022 cost of digital advertising fraud was estimated at 44 billion U.S. dollars.
Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type
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DoubleVerify. (July 20, 2021). Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/
DoubleVerify. "Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type." Chart. July 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/
DoubleVerify. (2021). Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/
DoubleVerify. "Distribution of Connected Tv Advertising Fraud/Sophisticated Invalid Traffic Violations Worldwide in 2021, by Fraud Type." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/
DoubleVerify, Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type Statista, https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/ (last visited July 22, 2024)
Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type [Graph], DoubleVerify, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/1221335/connected-tv-ads-fraud-violations-type/