Connected TV ad fraud violations worldwide 2021, by type

Published by
Michele Majidi,
May 16, 2023
In 2021, 44 percent of connected TV advertising fraud instances were violations generated by bots; site and app fraud violations accounted for five percent of all instances. The 2022 cost of digital advertising fraud was estimated at 44 billion U.S. dollars.

Distribution of connected TV advertising fraud/sophisticated invalid traffic violations worldwide in 2021, by fraud type

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Release date

July 2021

Region

Worldwide

Survey time period

2021

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Statistics on " Smart and connected TVs "

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Other statistics that may interest you Smart and connected TVs

Overview

5

Displays

4

Companies

4

Consumption: U.S.

6

Consumption: Europe

6

Special focus: Smart home entetainment

4

Further related statistics

1

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Topics

Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. internet users and cybercrimeDigital advertising worldwide
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