Among Russians aged 14 to 34 years, 43 percent were not attracted by the audio format of social media applications as of March 2021. In the age group from 35 to 54 years, 31 percent found audio social media apps interesting. In February 2021, nearly 867 thousand users from Russia installed Clubhouse.
What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you?
Characteristic
Negative opinion, the new format does not arouse interest
The original question was worded by the source as follows: "Как Вы смотрите на переход соцсетей к аудиоформатам, на расширение аудиоконтента? Вас лично привлекает такой формат общения или нет?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NAFI Research Centre. (March 11, 2021). What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you? [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/
NAFI Research Centre. "What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you?." Chart. March 11, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/
NAFI Research Centre. (2021). What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you?. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/
NAFI Research Centre. "What Is Your Opinion on The Social Media Shift toward Audio Formats, Extension of The Audio Content? Does That Communication Format Attract You?." Statista, Statista Inc., 11 Mar 2021, https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/
NAFI Research Centre, What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you? Statista, https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/ (last visited December 27, 2024)
What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you? [Graph], NAFI Research Centre, March 11, 2021. [Online]. Available: https://www.statista.com/statistics/1221290/russians-on-audio-social-media-formats-by-age/
