In the second half of 2022, 93.2 percent of users worldwide saw the first quartile (25 percent) of programmatic desktop video ads served to them. On mobile web, the share stood at 92 percent.
Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Integral Ad Science. (May 31, 2023). Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. "Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile." Chart. May 31, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. (2023). Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. "Programmatic Video Advertising Completion Rates Worldwide in 2nd Half 2022, by Device and Quartile." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science, Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile Statista, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/ (last visited December 26, 2024)
Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/