In the second half of 2022, 93.2 percent of users worldwide saw the first quartile (25 percent) of programmatic desktop video ads served to them. On mobile web, the share stood at 92 percent.
Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile
Characteristic
Desktop video
Mobile web video
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Integral Ad Science. (May 31, 2023). Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. "Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile." Chart. May 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. (2023). Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science. "Programmatic Video Advertising Completion Rates Worldwide in 2nd Half 2022, by Device and Quartile." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/
Integral Ad Science, Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile Statista, https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/ (last visited July 22, 2024)
Programmatic video advertising completion rates worldwide in 2nd half 2022, by device and quartile [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1221133/video-viewer-completion-rates-world-device/