Advanced creatives advertising usage worldwide 2019, by region

Published by Statista Research Department, May 13, 2024
In 2019 it was found that close to half of global advertisers used advanced creatives in their campaigns. This format of advertising is more interactive and personalized (often based on geo-targeting or sequential messaging) and therefore it is more attractive to viewer. In fact the same study showed a lift in ad engagement for advanced interactives of 335 percent compared to standard format.

Share of advertisers using advanced creatives worldwide in 2019, by region

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Release date

May 2020

Region

Worldwide

Survey time period

January 1 to December 31, 2019

Special properties

based on 200 billion video ad impressions served on source platform

Supplementary notes

For the purpose of this study advanced creatives were defined as "premium ad formats that include dynamic or interactive creative components".

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