In 2022, sales of U.S. sporting goods, hobby, musical instrument, and bookstore stores were valued at a total of about 103 billion U.S. dollars. Approximately 6.13 billion of those sales were specifically generated online.
Sporting goods sales in the U.S.
Much of the sales generated by these different store types was specifically made by sporting goods stores: in 2022, sporting goods stores in the United States accounted for a total of about 63 billion U.S. dollars of sales. Sporting goods store sales have grown considerably in the past few years. U.S. hobby, toy, and game store sales developed a similar line graph, as sales for this category likewise grew substantially.
What do consumers like to buy online?
In recent years, store sales declined in favor of e-commerce mainly because buying online has become a widespread commonality. Some product types, however, are more frequently acquired online than others. For instance, when asked which of the following products they mostly bought online rather than offline, over a third consumers in the United States said they usually purchased apparel on the web. In contrast, less than 10 percent of respondents had a habit of buying DIY and gardening goods using online channels.
Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022
(in million U.S. dollars)
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Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022
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The source adds the following information: "Estimates are shown in millions of dollars and are based on data from the Annual Retail Trade Survey. Estimates have been adjusted using final results of the 2017 Economic Census."
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US Census Bureau. (January 29, 2024). Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/
US Census Bureau. "Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022 (in million U.S. dollars)." Chart. January 29, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/
US Census Bureau. (2024). Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/
US Census Bureau. "Total and E-commerce Sales of Sporting Goods, Hobby, Musical Instrument, and Book Stores in The United States from 2004 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/
US Census Bureau, Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/ (last visited February 19, 2025)
Total and e-commerce sales of sporting goods, hobby, musical instrument, and book stores in the United States from 2004 to 2022 (in million U.S. dollars) [Graph], US Census Bureau, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1220815/total-and-e-commerce-sports-hobby-instrument-and-book-stores-sales-us/
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