Via Varejo: WhatsApp sales share 2020

Published by
Tiago Bianchi,
Jul 4, 2023
Throughout 2020, an average of 16 percent of Via Varejo's retail sales were made via WhatsApp. In the fourth quarter of 2020 alone, this share increased to 21 percent. Via Varejo S.A. is one of the largest retailers in Brazil and controls brands such as Casas Bahia, Extra.com.br, and Ponto Frio.

WhatsApp sales of Via Varejo as a percentage of its total retail sales throughout 2020 and in 4th quarter 2020

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Release date

March 2021

Region

Brazil

Survey time period

2020

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