Leading social media apps downloaded in Australia 2024

Research from AppMagic suggested that Facebook continued to dominate the Australian social media landscape by owning two most downloaded social media apps as of January 2024. The number of Facebook downloads amounted to over 28 million, followed by Instagram, Pinterest, and Google. 

Facebook: The industry giant

With over three billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than one billion active users. The number of Australia-based Facebook users is estimated to decrease to around 13 million over the next few years, but still accounting for approximately two-thirds of Australia’s total population. 

More than just social networking

While its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspaper, many Australians have turned to Facebook as their daily source of news.