In 2023, about ten percent of all Italian firms reported to have sold products or services through online channels for just one percent of their total sales. Considering all economic sectors, less than four percent of Italian enterprises reported to have generated up to 25 percent of their total sales through websites or marketplaces.
Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales
Percentage of web sales as a proportion of total sales
More or equal to 1 percent
More or equal to 2 percent
More or equal to 5 percent
More or equal to 10 percent
More or equal to 25 percent
More or equal to 50 percent
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Enterprises of total economic activities (c-n, including 951, excluding 75 and k).
The survey covers the universe of enterprises with 10 or more persons employed active, according to the classification of economic activities adopted in Italy (Ateco 2002), in the areas of manufacturing (D), construction (F), wholesale and detail (G), hotels (H), transport, storage and communication (I), real estate activities, renting, research and development (K) and audiovisual (O). Since 2009, economic activities are those considered by the division 10 to 82 under the new Ateco 2007 (derived by Nace Rev. 2) classification (excluding the section K-Financial and insurance activities and division 75-veterinary services).
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Istat. (August 6, 2024). Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/
Istat. "Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales." Chart. August 6, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/
Istat. (2024). Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/
Istat. "Share of Italian Enterprises Selling Online via Web from 2017 to 2023, by Sales Percentage of Total Sales." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/
Istat, Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales Statista, https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/ (last visited August 25, 2024)
Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales [Graph], Istat, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1220205/share-of-enterprises-selling-online/