Between January and October of2021, following a widespread trend of investing in digital media rather than traditional ones (due to the outbreak of the coronavirus pandemic a year earlier) consumer packaged goods in the United States saw ad spend growth in digital channels increased by a whopping 118 percent compared to 2020. Television and print ad spend saw declines of 11 and 27 percent, respectively.
Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium
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MediaRadar. (December 28, 2021). Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/
MediaRadar. "Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium." Chart. December 28, 2021. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/
MediaRadar. (2021). Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/
MediaRadar. "Year-on-year Growth of Consumer Packaged Goods (Cpg) Advertising Spending in The United States in The Period of January and October 2021, by Medium." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/
MediaRadar, Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium Statista, https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/ (last visited September 26, 2024)
Year-on-year growth of consumer packaged goods (CPG) advertising spending in the United States in the period of January and October 2021, by medium [Graph], MediaRadar, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1220204/cpg-ad-spend-us-growth-medium/