CPG ad spend share in the U.S. 2022, by sub-category

Published by
Julia Faria,
Mar 19, 2024
In 2022, snacks and desserts accounted for nearly one-quarter of the total advertising spending in the consumer packaged goods (CPG) sector in the United States. Household products had a share of 20 percent in the industry's ad expenditures.

Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category

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Release date

January 2023

Region

United States

Survey time period

2022

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Statistics on " CPG industry advertising and marketing in the U.S. "

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Overview

5

CPG advertising

8

CPG marketing

4

Leaders and benchmarks

7

Spotlight: Environmental, social, and corporate governance (ESG)

5

Further related statistics

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Statistics

Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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