In 2023, Citigroup reported investing roughly 1.39 billion U.S. dollars in advertising and marketing. The company ranked third among the largest banks in the U.S. by assets the same year.
Adverting and marketing expenses of Citigroup from 2015 to 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
2023
1.39
2022
1.56
2021
1.49
2020
1.22
2019
1.52
2018
1.55
2017
1.61
2016
1.63
2015
1.55
Created with Highcharts 7.2.2Spending in billion U.S. dollars1.551.551.631.631.611.611.551.551.521.521.221.221.491.491.561.561.391.39201520162017201820192020202120222023
00.250.50.7511.251.51.752
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Citigroup. (March 7, 2024). Adverting and marketing expenses of Citigroup from 2015 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/
Citigroup. "Adverting and marketing expenses of Citigroup from 2015 to 2023 (in billion U.S. dollars)." Chart. March 7, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/
Citigroup. (2024). Adverting and marketing expenses of Citigroup from 2015 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/
Citigroup. "Adverting and Marketing Expenses of Citigroup from 2015 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/
Citigroup, Adverting and marketing expenses of Citigroup from 2015 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/ (last visited January 23, 2025)
Adverting and marketing expenses of Citigroup from 2015 to 2023 (in billion U.S. dollars) [Graph], Citigroup, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1220188/citigroup-advertising-marketing-spending/
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