Most trusted haircare brands Singapore 2024

Kerastase has emerged as the most trusted haircare brand in Singapore, according to a recent survey by Daily Vanity. The luxury hair care line secured the top spot with 17.6 percent of respondents ranking it as their most trusted brand. This finding underscores the importance of brand trust in the competitive beauty market, potentially influencing consumer purchasing decisions and brand loyalty.

Consumer purchasing habits shape market dynamics

The haircare market in Singapore is characterized by regular purchasing patterns, with about 43 percent of consumers buying haircare products every three months. Shampoo remains the most used haircare item, followed by conditioners and hair dryers. These consumer habits reflect the ongoing demand for hair care products and the potential for brands to capture market share through targeted marketing and product development.

Beauty industry growth and brand competition

Singapore's beauty and personal care market is thriving, with the personal care segment alone generating revenue of 546.2 million U.S. dollars in 2023. As the market expands, competition among brands intensifies. While Kerastase leads in trust, other brands like L'Oreal Paris and L'Occitane also enjoy significant consumer confidence. This competitive landscape encourages innovation and quality improvements, ultimately benefiting consumers seeking effective haircare solutions.