TVs: Changhong owners in China

Consumer Insights report

TVs: Changhong owners in China

This report offers the reader a comprehensive overview of Changhong owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Changhong owners in China (''brand users'') against Chinese TV owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on TVs: Changhong owners in China

  • 44% of Changhong owners are Millennials
  • 55% of Changhong owners are male
  • Changhong has a larger share of owners with a low income than other TV brands
  • TV owners in general and Changhong owners specifically, live in similar type of communities
  • Career advancement is less important to Changhong owners than to other TV owners

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