Leading product categories searched online in Italy 2023

Published by Daniela Coppola, Nov 21, 2023
In 2023, many Italian users consulted the prices of vitamins and supplements online. More than 10 million online searches were directed to this product category, while mobiles and smartphones ranked second, with 4.1 million online searches.

Most searched product categories online in Italy in 2023 (in millions)

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Source

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Release date

September 2023

Region

Italy

Survey time period

January to June 2023

Special properties

on trovaprezzi.it

Supplementary notes

Leading product categories out of over 274 million searches on trovaprezzi.it.
Figures have been rounded.

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Statistics on " E-commerce in Italy "

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Other statistics that may interest you E-commerce in Italy

Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

8

Further related statistics

10

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Topics

eMAGOnline marketplacesOnline marketplaces in FranceOnline marketplaces in Latin AmericaCross-border e-commerce
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