Shopping frequency on Amazon in France 2021

According to a 2021 survey, the majority (37 percent) of online shoppers in France made purchases through Amazon several times a year, compared to only three percent who bought on the site once a week. The U.S. e-commerce giant remains the leader in the French market, with an average of more than 164 million visitors per month that year.

The first reference for online shopping

In addition to being one of the e-commerce sites with the most pages consulted per visit in France, Amazon is also at the top in terms of average website visit duration. The company's algorithm has proven to attract and keep potential buyers engaged with its catalog. With revenues of more than nine billion euros in France in 2020, Amazon was by far the most valuable online retailer in the European country.

Amazon, the (e-)commerce all-rounder

With the rise of omnichannel retail — referring to a holistic approach that uses multiple sales channels for a complete and cohesive experience — and adding to the blurred boundaries between offline and online modes of shopping, Amazon has taken a step into the physical world. In 2016, the company introduced Amazon Go, a technology that relies on computer vision, sensor fusion, and deep learning to eliminate checkout lines, but that is not yet available in France. However, when asked what they thought of the novel technology, nearly three-quarters (71 percent) of French consumers expressed interest in Amazon Go if rolled out in the country.